4th Quarter 2012 Real Estate Statistics, Cleveland and Northeast Ohio

Recent sales data in Northeast Ohio shows that out of every 100 homes listed for sale, 46 fail to sell.  This is actually an improvement over the first few quarters, where it was closer to a 50% fail rate.  This is mainly due to higher buyer demand relative to fewer homes for sale.

Even with this improvement, of the 54 that did sell in the third quarter, 33 of the homes (60% of the homes that sold) required at least one price reduction.  That tells us that 79 out of every 100 homes are priced incorrectly at the time it is listed.

To further dispel the the notion that pricing high at the beginning of the listing won't effect the sale or the price of the home, the graphic below shows the difference in homes that didn't require reductions versus homes that did.  Homes priced correctly sold in 34 days for over 96% of asking price, while the homes that required reductions sold in 191 days for 80% of asking price.



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The key to selling real estate is proper pricing from the start...it's a huge part of marketing your home effectively.  Related to that, is hiring an agent that has a solid marketing plan and can provide you with the proper research you need to make an informed decision on pricing.  That way, you're not wasting valuable time and money and wondering why your home is still on the market.

I invite you to contact me anytime to discuss further.